Lisa Wenger’s Joggeli, who won’t shake down the pears, the kitten Pitschi, the children from the Maggi songbook or the teddy bear who sets off for Tripiti – these characters from Swiss picture books have captivated countless readers over many generations. Some Swiss artists, such as Ernst Kreidolf, Felix Hoffmann and Hans Fischer, have also become famous beyond Switzerland’s borders thanks to their illustrations. This family exhibition at the National Museum Zurich lets children immerse themselves in picture-book worlds and experience them through play. Adults encounter their once favourite characters in a cultural context. The exhibition is accompanied by a whole range of fringe activities to suit all the family.